The Impact of Digital Transformation and Strategic Decision-Making on Innovation in the Cultural and Creative Industries in Guangxi

Abstract

This study aims to explore the impact of digital transformation (DT) and strategic decision-making on the innovation capabilities of cultural and creative industries (CCIs) in Guangxi, China and attempts to provide important insights for industry practitioners and policymakers to better understand how DT drives industrial innovation and optimizes strategic decision-making to enhance the market competitiveness of enterprises. With the accelerated development of economic globalization, enterprises are facing increasingly fierce competitive pressure. DT has become a necessary means for enterprises to maintain market competitiveness and achieve sustainable development. In this context, studying the impact of DT and strategic decision-making on the innovation capability of Guangxi CCIs has important theoretical and practical significance. This study adopted a quantitative research design to collect data from 420 practitioners in the CCIs in Guangxi through a structured questionnaire. The analysis techniques included statistical methods such as analysis of variance and multiple regression analysis to evaluate the specific impact of DT and strategic decision-making on innovation in the CCIs. Specifically, DT promotes technological innovation and collaborative innovation, enabling enterprises to better adapt to market demand, improves the quality of products and services, and enhances the overall innovation capabilities of the industry. At the same time, effective strategic decisions can optimize resource allocation, improve enterprise operational efficiency, and provide necessary support for innovation. This study provides an important reference for promoting the high-quality development of CCIs in Guangxi. The results show that enterprises in CCIs should increase the promotion of digital technology and establish a scientific strategic decision-making system to achieve sustainable development and enhance their competitiveness.