Human Resource Management Strategy to Improve Organizational Commitment in a Chinese-Thai Joint-Venture Enterprise

Abstract

For an enterprise, the most easily overlooked strategic factor is the management of talent. When recruiting outstanding talent, enterprises should pay more attention to the ability of these recruits and their loyalty to the organization. However, with rapid global development in recent years, better cultivation and retention of elite talent is the embodiment of good competitiveness for today's enterprises. Therefore, way of improving the organizational loyalty of elite employees is a major issue faced by TC New Materials Enterprise. On this basis, the elite employees of TC New Materials Enterprise were recruited as a sample group in this study. Guided by various theories such as salary theory and leadership theory, the questionnaire survey method was used for evaluation. By analyzing basic information such as age distribution and education level along with analyzing elite employees’ loyalty, SPSS data processing software was used to conduct correlation and multiple linear regression. The study results showed that salary treatment, job satisfaction, colleague relationships, and organizational culture all had a statistically significant impact on the organizational loyalty of elite employees. Accordingly, measures are proposed to improve elite employees’ loyalty, to establish a sound talent management and training system, and to provide reference for enterprise development.