Please use this identifier to cite or link to this item: http://www.repository.rmutt.ac.th/xmlui/handle/123456789/1242
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dc.contributor.authorNichakorn Tantivanichanon
dc.date.accessioned2014-01-28T07:56:23Z
dc.date.accessioned2020-09-24T04:29:42Z-
dc.date.available2014-01-28T07:56:23Z
dc.date.available2020-09-24T04:29:42Z-
dc.date.issued2011
dc.identifier.urihttp://www.repository.rmutt.ac.th/dspace/handle/123456789/1242-
dc.description.abstractThe purposes of this study are: 1) to evaluate the recreational value derived by visitors at each tourism province (Single Site) in the Eastern region, 2) to specify the factors that influence the visitors’ annual visiting rate in the Eastern region, and 3) to estimate the probability of visitor’s reservation on accommodation, transportation, tourism site, and vacation package for multiple sites in the Eastern region through the internet in aspect of the tourism promotion program. This study employs the Individual Travel Cost Method (ITCM) for Single Site Model and the General Logit Model for Multiple Sites Model. Secondary data used in this study are collected by the Department of Tourism, Ministry of Tourism & Sports. The samples size of visitors to the Eastern region in 2009 is 12,352 for Thai visitors and 7,717 for foreign visitors.en_US
dc.language.isoengen_US
dc.publisherRajamangala University of Technology Thanyaburi. Faculty of Business Administrationen_US
dc.subjectTourism -- Marketingen_US
dc.titleStrategic Economic Assessment Of The Tourism Promotion Program In The Eastern Region Of Thailanden_US
dc.typeDissertationen_US
Appears in Collections:ดุษฎีนิพนธ์ (Dissertation - BUS)

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