Comparisons of color preference between mother and child ― is color preference inheritable from mother and child?

Abstract

In the present study, the effects of rearing environment on color preference were investigated by comparing color preference between mother and child. A psychological survey was carried out with 53 pairs of mothers and children, inquiring color preference/color avoidance against various samples (e.g., single color patch, bi-color combination, scenic picture). There is no systematic relationship between mother and child concerning color preference/avoidance against simple and abstract targets (single color patch or bi-color combination). On the other hand, in the case of color preference against a more complicated and specific visual object (e.g. picture), patterns of preferred color can be significantly inherited from mother to child.