An analysis on japanese package designs from the point of a chinese designer

Abstract

The package design is an important part of measures representing the countries, nations and cultures([1], [2], [3]). The aim of this paper is to analyze Japanese package designs from the point of a Chinese designer. The Japanese package designs faces directly consumer's needs in colors, in materials, in designs and in letters. They are concerned with environment. Many of them are made from recyclable stuffs, ex. paper, wood, or hemp. Almost all milk package is made from paper. They show Japanese traditions by combinations of Japanese letters, ex. Kanji(originally produced in China), Hiragana, Katakana and so on. They also pay much attention to their affordance which they would have to let consumer pick up, open and eat easily. Their "pretty" colors are also characteristics of Japanese package designs that we, Chinese designers have to learn. Generally Japanese package designs are quite kind to consumers.