Color Conspicuity For Single Color Affected By Color Attributes

Abstract

Color conspicuity, although, has been investigated since the early times, it remains a source of debate among the public in many fields such as advertisings, product design, packaging and so on. It is well known that a colorful design catches a customer’s attention. This design is required to use more inks in printing process. As environmental conservation issue, monochromatic design is one of methods in ecological designs, using ink decreasing technique. The major aim of this study, hence, is to investigate the effect of monochromatic design on color conspicuity. A psychophysical experiment was carried out to examine the relationship between color conspicuity and color attributes. Fifty-two color chips in Munsell notation varying in hues and chromas were simulated on monitor as stimulus. Ten subjects were asked to evaluate a color conspicuity score for given color by using a conspicuity rating scale. The experimental results showed that the color conspicuity score correlates with chromaticness and lightness. The empirical evidence reveals that it might be possible to use monochromatic designing technique as an application for ecological design.