The color we use in our daily life - communicating with color -

Abstract

Human vision enables us to see color every day and everywhere whenever we open our eyes. Perceiving color in our environment is a matter of both conscious and unconscious visual pathways, some of which have been explored well and others have not. What are the physical processes of seeing color, what influences the understanding of color, and what are the ways of communicating through color? By applying different models of color experience, this study aims to explore the processes involved in color perception and color communication. Starting with an introduction of the complex path of seeing color, physiological and psychological factors are explained, followed by an understanding of general color functions, and an interpretation of the origins and evolution of human color needs.