Please use this identifier to cite or link to this item: http://www.repository.rmutt.ac.th/xmlui/handle/123456789/107
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dc.contributor.authorPimpa Hirankitti
dc.contributor.authorPanisa Mechinda
dc.contributor.authorSuwimol Manjing
dc.date.accessioned2011-09-07T06:52:10Z
dc.date.accessioned2020-09-24T04:30:56Z-
dc.date.available2011-09-07T06:52:10Z
dc.date.available2020-09-24T04:30:56Z-
dc.date.issued2009
dc.identifier.citationThe International Conference on Applied Business Research ICABR 2009 Valletta (St.Julians) - Malta September 21st - 25th, 2009en_US
dc.identifier.urihttp://www.repository.rmutt.ac.th/dspace/handle/123456789/107-
dc.description.abstractThis research aims to study the general information on the spa business, marketing strategies and results of the operations of the day spa and resort/hotel spa operations. The sample used for this research was 45 Thai spa operators in Bangkok. It used questionnaire as the tool for collecting information. The research results found that most operators had been in business between 3-4 years, with 12-15 employees, had the ratio of Thai customers about 42-67 percent, and foreign customers 33-70 percent. There were about 356-491 customers used the service per month. The marketing strategy of the spa business was to give priority on the product, which was to provide diversity. The physical characteristics were the atmosphere inside the shop and the basic equipment. The service was the process of providing efficiency, on the spa therapy was hospitality, the reception was speed and efficiency, the marketing promotion was advertising via the Web site, and the price was set suitably corresponding to the service quality.en_US
dc.language.isoenen_US
dc.publisherRajamangala University of Technology, Thanyaburien_US
dc.subjectMarketing strategy, spa, Thailanden_US
dc.titleMarketing Strategies of Thai Spa Operators in Bangkok Metropolitanen_US
dc.typeOtheren_US
Appears in Collections:ประชุมวิชาการ (Proceedings - BUS)

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