http://www.repository.rmutt.ac.th/xmlui/handle/123456789/579 Fri, 24 Jul 2026 17:36:46 GMT 2026-07-24T17:36:46Z http://www.repository.rmutt.ac.th/xmlui/handle/123456789/4739 Title: Impact of Intellectual Property Protection on Business Innovation in Sichuan Province Authors: Xuan Ding Abstract: This dissertation has three main objectives. First, it aims to elucidate the relationship between intellectual property protection and firm innovation in Sichuan province. Second, it investigates the impact of intellectual property protection on firm innovation outputs through technological innovation. Lastly, it explores the influence of intellectual property protection on firm innovation outputs through firms' R&D capabilities. The study employed a mixed-methods approach, integrating both quantitative and qualitative analyses. In the quantitative phase, data were collected from questionnaires completed by 502 representatives of state-controlled and private firms in Sichuan province, China. The survey data was analyzed using SmartPLS and SPSS software to identify both direct and indirect impacts, as well as mediation effects. For the qualitative analysis, interviews were conducted with managers from both state-controlled and private firms in Sichuan Province, followed by content analysis. In conclusion, it is recommended that the national intellectual property policy framework be strengthened to foster a thriving innovation ecosystem, providing a strong theoretical basis for policy reform. Mon, 01 Jan 2024 00:00:00 GMT http://www.repository.rmutt.ac.th/xmlui/handle/123456789/4739 2024-01-01T00:00:00Z http://www.repository.rmutt.ac.th/xmlui/handle/123456789/4738 Title: The Impact of Total Quality Management on Sustainable Tourism Development in the Chengdu-Chongqing Urban Agglomeration Authors: Xiangdong Kong Abstract: Sustainable Tourism Development (STD), a key element of the circular economy, has attracted significant attention from government agencies as well as the academic community. This study combines bibliometric analysis, interviews, and survey data to evaluate the impact of Total Quality Management (TQM) on STD using a multidimensional framework. Through exploratory factor analysis (EFA) and confirmatory factor analysis (CFA), the research focuses on developing and validating a comprehensive TQM-STD measurement scale. The resulting framework encompasses four key dimensions: Total Quality Management (TQM), Perceived Tourism Quality (PTQ), Tourism Benefits (TB), and Sustainable Tourism Development (STD), comprising 39 items that assess these aspects. TQM is further broken down into three key variables: Full Participation (FP), Whole Process Management (WPM), and Comprehensive Management (CM). This system serves as an effective tool for measuring the factors that influence STD, while also offering practical recommendations for its implementation. Using the Chongqing Urban Area (CUA) as a case study, a structural equation model (SEM) was developed to empirically investigate the impact of TQM on STD. The findings reveal that: 1) efficient data collection, both online and offline, produces high reliability and validity in the measurement scales, making them broadly applicable, 2) the SEM demonstrates a strong model fit, confirming the hypotheses and extending the applicability of TQM to STD and 3) TQM positively influences and supports the promotion of sustainable tourism development, offering valuable insights for managing sustainable tourism efforts. Mon, 01 Jan 2024 00:00:00 GMT http://www.repository.rmutt.ac.th/xmlui/handle/123456789/4738 2024-01-01T00:00:00Z http://www.repository.rmutt.ac.th/xmlui/handle/123456789/4694 Title: Relationship between ESG Disclosure Scores and Firm Performance: Moderating Roles of CEO Power, Institutional Ownership and Board Characteristics Authors: Sansanee, Meeprom Abstract: The objectives of this research were to examine: 1) the relationship between the environmental, social and governance (ESG) disclosure scores and firm market-based performance and 2) the moderating roles of CEO power, institutional ownership, and board characteristics on the relationship between ESG disclosure scores and firm marketbased performance. The samples used in this study consisted of 165 companies listed on the Thailand Sustainability Investment (THSI) index in 2022, of which 85 companies were in the sensitive industry group and 80 companies were in the non-sensitive industry group. ESG disclosure scores were collected from the London Stock Exchange Group (LSEG, formerly Refinitiv), whereas other data were collected from the annual reports, financial reporting, and the SET Market Analysis and Reporting Tool (SETSMART) database. Statistical methods used to analyze the data included multiple linear regression and Hayes’s regression-based analysis. The research results revealed the following findings. First, environmental pillar score positively affected firm performance, while ESG combined, social pillar and governance pillar scores did not affect firm performance. Second, non-CEO duality positively moderated the effect of ESG combined, environmental pillar and social pillar scores on firm performance; institutional ownership moderated the effect of environmental pillar and social pillar scores on firm performance; and board size moderated the effect of ESG combined and governance pillar scores on firm performance. Mon, 01 Jan 2024 00:00:00 GMT http://www.repository.rmutt.ac.th/xmlui/handle/123456789/4694 2024-01-01T00:00:00Z http://www.repository.rmutt.ac.th/xmlui/handle/123456789/4691 Title: Effects of Perceived Service Quality in Transmitting Homestay Determinations to Customer Behavior Intention in Hunan Province under Moderating Role of Personality Traits Authors: Tianshu, Fu Abstract: The objectives of this study were to investigate: 1) the mediating effect of perceived service quality on homestay decisions and behavioral intention in the digital era, moderated by personality traits, 2) the effect of homestay determinations on behavioral intention, 3) the effect on perceived service quality and 4) the effect of perceived service quality on behavioral intention, moderated by personality traits. This study employed mixed methodologies, combining qualitative research through in-depth interviews with 18 experts and 40 non-experts, and quantitative research via surveys with 624 consumers of 30 homestay accommodation providers in Hunan province, China. Analytic induction was used for qualitative analysis, while Partial Least Squares-Structural Equation Modeling (PLS-SEM) and Model 59 of the PROCESS Macro facilitated hypothesis testing. The study results of hypothesis testing. The study results of hypothesis testing revealed that perceived service quality mediated the relationship between homestay determinations and consumer behavioral intention. Homestay determinations positively affected both behavioral intention and perceived service quality, with personality traits moderating these relationships. All 24 hypotheses were significant at the .001 level. Mon, 01 Jan 2024 00:00:00 GMT http://www.repository.rmutt.ac.th/xmlui/handle/123456789/4691 2024-01-01T00:00:00Z